Bears awarded Spain and UK the New International Home Market
The NFL has announced a new International Home Market Areas (IHMA) initiative, where the Chicago Bears have received Spain and UK for international markets, where they will be allowed to engage with fans and sell sponsorship rights.
The Bears will be allowed to engage with fans and sell sponsorship rights in both Spain and the UK Chicago is one of two teams awarded by Spain and one of six teams awarded with the United Kingdom.
Here is an excerpt from the press release that details what the IHMA program involves:
Under the leadership of the International Committee, the NFL today announced that 18 teams have gained access to 26 International Home Marketing Areas (IHMA) in eight different countries. This revolutionary new initiative enables clubs to access international territories for marketing, fan engagement and marketing as part of an important long-term strategic effort to enable clubs to grow their global brands while simultaneously boosting the growth of NFL fans internationally.
“Receiving the international real estate marketing areas of Spain and the UK through the league is an honor,” said Bears Chairman George H. McCaskey. “We are passionate about growing football overseas and continuing to develop the strong Chicago Bears fan base internationally. “
UK makes a lot of sense to the Bears as they have a huge following across the pond. The Bears have played three international games in London since 1986, when they beat the Dallas Cowboys 17-6 in a pre-season game at Wembley Stadium.
Chicago has played in London twice since then – in 2011, when they beat the Tampa Bay Buccaneers 24-18 at Wembley Stadium, and most recently in 2019, losing to the Las Vegas Raiders 24-21 at Tottenham Hotspur Stadium.