Bumble Dating App Closes for Week to Allow Staff to Tackle ‘Mass Burnout’ | Economic news


Bumble, the dating app where women take the first step, closed for a week to give its 700 or so employees a “much needed” break to unwind.

In a now deleted tweet, the company’s editorial content manager praised CEO Whitney Wolfe Herd’s decision to grant paid leave to staff.

Clare O’Connor said the bosses “correctly sensed our collective exhaustion,” adding that the break seemed like a “big deal” since annual leave is “notoriously rare” in the United States.

Bumble editorial content Clare O’Connor praised the move on Twitter

Bumble spokesperson Rosanna Sacks confirmed the weeklong hiatus to Sky News.

She said: “Like everyone else, our global team went through a very difficult time during the pandemic.

“As vaccination rates increased and restrictions began to ease, we wanted to give our teams around the world the opportunity to stop and focus on themselves for a week.”

Bumble staff will be back to work starting June 28.

With social distancing imposed in most parts of the world during the coronavirus pandemic, dating apps had to change positions quickly to keep users engaged as isolated and quarantined people at home – with in-person appointments going virtual for much of the past 15 months or so.

More recently, dating apps, including Bumble, have started offering user benefits to help the government encourage young people to to get vaccinated.

Bonus features include vaccination badges and stickers, as well as free “super” likes.

Naomi Walkland, Bumble’s vice president for Europe, said one of the features would allow users to indicate a preference for indoor or outdoor dating only.

She added: “The ‘COVID conversation ‘is already on the minds of two out of three people on Bumble, so it’s important to make it easier to feel comfortable and secure on a date. “

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COVID-19 has changed the dating world

Bumble has had a particularly busy year, with a growing number of users and debuts on the stock exchange.

The company’s revenue reached $ 171m (£ 123m) in the first quarter of 2021, according to its most recent results, while the number of paid users on Bumble and Badoo, which Bumble also owns , increased by 30% compared to the same period last year.

Bumble founder Wolfe Herd also became the world’s youngest self-made billionaire woman at the age of 31 this year, as well as the youngest woman to go public.

The weeklong vacation for Bumble staff comes as companies take a different approach to working in a post-COVID world, some expecting a full return to the office while others offer more flexibility.

Founder and CEO of Bumble Whitney Wolfe Herd
Bumble founder Whitney Wolfe Herd is a self-made billionaire

Investment firms, including JP Morgan, have taken a poor view on the prospect of a permanent home job.

Google is also hoping to get most of its staff back to the office full-time, with employees hoping to work from home more than 14 days a year having to apply from September 1.

Meanwhile, another tech giant Apple pursue a hybrid strategy of working from home and Twitter said much of his staff will be able to work from home indefinitely – despite his boss Jack Dorsey initially claiming employees could work from home “forever”.

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