Meet the brains behind Thursday, the dating app that runs once a week

Mr Love is behind Thursday’s original concept – and yes, that’s his real name! (Photo: Getty / Thursday)

As our city-dweller singles know all too well, dating apps can be exhausting.

Just like they build you up, they can also knock you down right away … but not this one.

That’s because with the new Thursday app, the pursuit of love in London and New York – and, soon, 20 other major European cities – will be quite less depressing and more exhilarating.

One day a week (guess which?), The app goes live from 12:01 am to midnight and members are matched, giving users the ability to message and schedule a date for that night.

According to Thursday’s dating gurus, “Turning away from the daily sweep gives people the opportunity to enjoy life with family, friends and coworkers – as well as the all-important ‘time for me’ – without feeling pressured to. spend every free minute in search of the One. ‘

One thing that came out of the pandemic was the wealth of slowing down of life (something we’ve forgotten since the lock was released – three nights trotting? Here we are!) So when everyone’s partying again and embraced, a dedicated date night week will remain a permanent fixture.

Thursday app

The app only works on… you guessed it, Thursday (Photo: Thursday)

Thursday stands out in a market saturated with dating apps to offer an alternative approach.

The entrepreneurs George Rawlings and Matt McNeill Love (yes, he’s actually called Mr Love) who created the app want singles to “forget the chatter, grab the spontaneity, and enjoy a succession of regular dates each. week ”.

We’re all sucked in by a dopamine explosion from social media posts, but this is reinforced by a positive response from a potential suitor.

While it’s great to get this version when someone replies to a two day old message, imagine the high level when they reply immediately!

The urgency is there, the impulse is there and suddenly you have somewhere to go in a few hours. Who knows, you might soon fend off a gin with your soul mate!

Thursday is responsive; message now or miss.

Matt McNeill Love

Matt and his business partner George Rawlings want to change the way we date

We all want convenience, and we want it now – dedicating a day a week for a quick chat to arrange a time and place will provide that instant need that we have developed. And if the first date doesn’t turn into a second date, there’s always next Thursday.

For millennials and millennials, dating tech has become the key to meeting new people, especially during lockdown, but reducing it to once a week Thursday aims to reduce the risk of ghosts (you do just correspond, send a message, meet) or cat fishing. (all members must have a verified passport / driver’s license).

And just as important, it gives singles the chance to physically meet someone new every week.

With their latest round of seed capital, the COO will devote all funds to technology – building, enhancing and expanding the platform to ensure a smooth UX / UI experience and develop an already elite team to do so. advance the application.

The pandemic played its part in stopping the launch due to social restrictions (a bit difficult to meet your match while being banned in your home), but it left time to build the pre-registration database at London and New York to examine the brand and polish the digital. and social marketing strategies to work harder.

It was not all easy. Due to the huge demand for downloads at launch, Thursday’s computer said no and the app crashed – a devastating blow to any new brand.

Despite this, COO and co-founder Matt McNeill Love, a former British Army officer, demonstrated his art of resilience and, as a team, they quickly learned to turn the tide. “Failure is part of the progression, learn from it and keep going,” he says, which is exactly what they did.

Jeudi has a database of over 100,000 members (expected to grow to 500,000 within six months) and has already raised £ 2.5million from investors and venture capitalists.

Covid has been a testing period for so many new / existing businesses, but has also sparked motivation to show the market what they’re made of.

There is still time to enter your business for Lloyds Bank’s UK Business Excellence Awards …

Thursday is a prime example of how UK businesses and entrepreneurs overcame the challenges of the pandemic.

Innovation and resilience have been necessary for businesses to survive, let alone their growth and success. Lloyds Bank, sponsor of the Lloyds Bank British Business Excellence Awards, has worked to support UK businesses throughout the foreclosure through a series of help guides, interactive webinars, articles, stories and investments.

And, as we step out to the other side, it’s time to support promising businesses.

The Lloyds Bank British Business Excellence Awards in November are dedicated to companies that have persevered despite the pandemic.

From entrepreneurs and start-ups to now established SMEs, it celebrates companies that have overcome challenges, given back to the community, delivered a positive impact, grown, exported and developed technological innovation.

Why not join in now and maybe bring your Thursday night date to the ceremony, in person, held at the Grosvenor House Hotel on November 9, 2021.

Registrations are open until July 9 here.

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