Priyanka Sehgal Launches Sparkles App To Redefine Dating In America
Priyanka Sehgal, a media professional with over 21 years of experience, took another important step in her entrepreneurial journey by launching Sparkles, an experiential AI-powered dating app for the US market. Constantly innovating and creating brands that become market leaders, Priyanka, through Sparkles, seeks to carve out a new market at the intersection of social commerce and help people make meaningful connections starting with singles. From fintech to wellness tech, Sparkles is all about dating, relationships and everything that surrounds it. Additionally, the newly launched app will attract influencers for dating advice and help them create content, creating a market for social commerce.
Available on iOS, the app leverages technology by leveraging AI to match users based on a compatibility score. It allows users to create a profile by logging in using their Facebook, Google, email, Apple ID. Then, they select their mood, their choice of mate and the type of experiences they want to have. By tailoring flows based on preferences, Sparkles aims to create a unique platform where social commerce is delivered through individual experiences.
Speaking about the app launch in the US, Priyanka Sehgal commented, “Sparkles resolves cognitive overload leading to the paradox of choice and commitment to none. It’s important to break the clutter on the back of an app that relies on extensive research and testing. Sparkles uses hyperpersonalized matchmaking to foster authentic connections and empowers singles to form meaningful relationships through shared experiences. Having created a platform where people come together and get better at dating, we look forward to launching the app in India and other countries in the near future as the demand for such products is steadily increasing. growing in all demographic groups.
Sparkles is the only app that facilitates a dating plan where users, who have teamed up and are chatting now, can share or purchase an experience. Sparkles’ revolutionary interface clarifies user intent by setting expectations from the start, choosing their own experiences. By allowing singles to live their truth, Sparkles aims to change the way the world relates and dates.
Being an app of amazing definitions like experience preferences, compatibility scores, user moods, etc. In addition to a prominent person like Priyanka Sehgal at the helm, Sparkles seeks to redefine the spectrum of online dating.