Tech Company Hires Powerful Women Leaders to Launch Ethical Dating App

Ethical Social Group has appointed two powerful women as co-founders, leading the group’s leadership team as it prepares to launch its ethical dating app Fluttr.

Macclesfield-based Ethical Social Group was created with a vision to transform the social media landscape, to give people the security and control they deserve. The company is rebuilding social platforms by taking the fun and exciting parts and placing them in a space of trust within the applications it develops.

New CEO Rhonda Alexander, who is also a board member of Ethical Social Group, is from New York. Now living in central London, she obtained a Masters in Sociology, Politics and Development Economics from Cambridge University and has extensive experience in different global markets.

Rhonda served as International Director and Senior Vice President of the World Congress in the 1990s, leading to its expansion into Europe and Asia. She is also the co-founder of the Chemistry Club, forging business relationships for members that are fundamentally fueled by people-to-people chemistry. She led initiatives to bring together the best VCs, investors, government ministers, industry leaders and tech entrepreneurs selected, and also helped launch the Climate Change Forum and Networking Master Classes.

His most recent roles have included Chief Connections Officer at The WealthiHer Network, Partner at The Ballistra Group and Advisor at Cherry London.

In 2016, Rhonda founded The Maven Group, providing board and shareholder-level advisory and advisory services specifically to start-ups, SMEs and non-profit organizations. A strong advocate for diversity, inclusion and equal opportunity, Rhonda is currently a board member of several nonprofits including Perform Workshops, Rambert and supports the creation of the She’s That Woman Foundation. .

Rhonda, whose appointment as CEO took effect on June 1, 2021, said: “I am delighted to take on the role of CEO of this exciting new goal-driven digital platform, with the ability to bring real change and have a significant social impact. . Fluttr represents an opportunity to bring together all of my experience in making meaningful connections to help shape the construction of everything a dating app should be. Fluttr will be a fun and safe space where people can be authentic themselves and find what they are looking for. I can’t wait to help introduce Fluttr to the world!

The powerful Louise McCarthy, a widely recognized and award-winning industry leader, has been appointed Chairman of the Board of Fluttr.

Currently an advisor to the CXO board of directors and a non-executive director for companies such as Recognize Bank, Louise has guided many complex organizations in creating their strategies for global digital IT transformation. Louise is a board-level architect renowned for her strategic design of complex technologies and digital transformation policies that enable multi-faceted organizations to align their digital transformation plans with their business goals. Louise’s background in finance strengthens her profound ability to see the bigger picture and inject commercial creativity into the process. Louise is a role model for women in tech across all industries.

Louise, whose appointment as Chairman of the Board of Fluttr came into effect on April 1, 2021, said: “I am delighted to serve as Chairman of the Board of Fluttr. Having worked for many established companies, I relish the opportunity to join the company at this exciting time of growth and expansion. I look forward to working closely with the team and its stakeholders as we together deliver an app rooted in a secure ecosystem that will be the new benchmark for online dating.

Fluttr is an exciting new dating app launching in 2021 with built-in identity verification required to register so members are truly who they say they are. This will create a community of members who feel safe and protected wherever they are in their dating journey as they seek out the chemistry of connection.

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