Tinder deploys its own “pieces” in the app

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Tinder will introduce an in-app virtual currency designed to help users spend more time on the site and potentially pay real money, according to one. Bloomberg report. The “coins” will be a way for Tinder to monetize non-subscribers by allowing them to make one-off or one-off purchases.

Users who remain active and up to date on the site will be able to acquire coins for free. However, you will also be able to pay real money for them, as you can with in-app game purchases. Coins can be used to purchase Tinder perks like Super Likes or Boosts that help you find the best match possible.

Tinder works on a freemium model which allows you to use the app without paying. However, users can take advantage of additional features through a subscription (from $ 10 to $ 30 per month), like more granular filters, boosts, and the ability to see people who have expressed interest in your profile.

Tinder parent Match.com said Tinder users have a higher propensity to pay than ever before, and was encouraged by the small market tests conducted last spring. “[The currency] will play an important role as the Tinder experience evolves and becomes more immersive, as virtual currency is useful in the context of offering digital goods, ”said Tinder CFO Gary Swindler. Bloomberg.

Tinder is the most popular dating app in the United States according to Statistical, and despite its reputation, has minimized its image of a dating site. The currency will roll out from Australia (chosen because it represents the app’s global membership base), later this month.

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