Upfronts: Scope of Paramount Global touts, reality at initial event

Paramount Global focused on two of its strengths in its initial pitch: scope and reality.

Jo Ann Ross, President and Director of Advertising Revenue of U.S. Advertising Sales at Paramount Global, began by saying that the company has the best platforms and content for “all genres and demographics.”

With the “60 Minutes” show-themed presentation, newsmagazine presenter Scott Pelley said Paramount’s various platforms reach 87% of people ages 2 and up and talked about the prowess of company on social media. In taped sessions, Pelley spoke with ‘iCarly’ star Miranda Cosgrove and Comedy Central (US) ‘The Daily Show’ host Trevor Noah, who also spoke about his social media presence. .

In previews, content providers seek to sell linear and digital programming to media agencies and their clients ahead of the next TV season.

A significant part of the event focused on reality pricing. ’60 Minutes’ reporter Lesley Stahl said there were 83 million unique reality TV viewers across the company’s various platforms during the 2021-22 TV season.

For the next campaign, CBS (USA) will air new seasons of “Survivor” and “The Amazing Race” at 8 p.m. and 9 p.m. respectively. The network will follow at 10 p.m. with the reality show “The Real Love Boat,” set aboard a cruise ship in the Mediterranean.

‘CBS Evening News’ and ’60 Minutes’ correspondent Norah O’Donnell spoke with Tyler Perry, who has eight shows in production in the Paramount Global holdings, while ’60 Minutes’ correspondent Bill Whitaker engaged BET (US) CEO Scott Mills about his content. for Change initiative to eliminate racial bias and inequality.

In terms of streaming, free ad-supported video-on-demand service Pluto TV has 68 million monthly active users worldwide and more than 300 channels. Additionally, Eye Q, the company’s suite of streaming and authoring solutions, serves 80 million monthly full-episode viewers, aided by content from Pluto TV and Paramount+. Vantage, the company’s data-driven targeting platform, boasts a linear, digital and addressable TV footprint of over 50 million households.

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