Will audio be a game-changer for dating apps like Hinge?

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The Hinge dating app adds audio functionality to its communication options between users. The introduction of this new audio experience could push other apps of this genre to jump on the bandwagon.

Audio is everywhere these days, even in dating apps! Hinge, a dating app that bills itself as the only app to focus on long-term relationships, recently added new audio recording features to its app. By adding new ways for users to experience interactions, such as through video and now audio, Hinge hopes to enable new connections.

“The voice is a great gateway to being able to participate in richer media than recording a video of yourself,” Justin McLeod, CEO of Hinge, said in an interview with CNBC. “It’s one thing to go and take pictures of yourself, it’s another to really tell stories and show an interest in starting a conversation. Giving people the opportunity to tell a richer story about it. themselves on their profile which isn’t just a bunch of pictures of themselves, I think, that’s where it’s going. “

New experiences and Generation Z

This is a welcome development as dating apps have stalled somewhat since the pandemic. Hinge is a pioneer among dating apps with this type of hearing function. Users will be able to add small “voice prompts” to their profiles to let others get to know them better. The app also adds a feature that allows users to send voice notes to each other. In terms of voice notes, rival dating app Bumble already offers this experience.

Hinge is owned by Match Group, which also owns Tinder, Meetic, and Ablo. Hinge differs from other dating apps by its different design and interface. Here, you don’t swipe your finger left or right, but interact with images or texts to encourage users to connect, meet, and start a relationship. It remains to be seen whether the new hearing experiences will be used by apps as some sort of premium feature level to charge users more and generate more revenue.

Generation Z, more used to integrating innovative interactive experiences into their daily lives, could very well appreciate these new options, which offer another level of personalization for users. If this new feature takes off, there are plenty of other apps that could add audio as a way of both making connections and communicating.

Axel Barre


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